electronica 2010: Providing Signposts to the Future of the Electronics industry

Munich, Germany, June 16, 2010 --- electronica - the world's largest electronics trade show - promises to provide signposts to the future of the global electronics market by fostering an exchange of information among researchers, engineers, producers and consumers. Participants will arrive from North America, Europe and Asia to discuss a range of topics from individual components to applied electronic systems. Topics can range from nano technology to automotive electronics to green power conversion. The electrical and electronics industries, which are featured at electronica, have immense impact on our society and our quality of life. electronica will provide the venue to explore many aspects of these industries:

• Innovative companies offering future-oriented solutions

• Forums to discuss answers to important social questions

• Programs that facilitate the exchange of important technical information

electronica will focus on the future of important electronics industry segments:

• Automotive

• E-Mobility and power electronics

• Displays and e-Signage

• Embedded systems and software

• Medical electronics and MEMS

• Photovoltaics and renewable energies

• General demand: energy efficiency

electronica has become an indispensable marketing element for many companies, fostering communication with their customers and providing positioning information relative to competitors. The trade show will stimulate new ideas, point to future directions and serve as a platform for the exchange of new ideas. electronica is frequently the genesis of developments that address the myriad problems facing society today including e-mobility, higher efficiency power conversion, medical electronics and renewable energies. Some issues discussed at electronica are less critical but nevertheless important such as display technologies and embedded systems. The demographic profile of the typical attendee is rich in decision makers that occupy a leading position in their companies:

• 51% of visitors from electronics development Hardware: 35% Software: 16%

• 52% hold management positions of which 20% are uppermost management

• 14% business or company managers

• 14 % in purchasing and acquisition

• 10 % in manufacturing and production

Basis: total number of visitors at electronica 2008 = 72,970 Those attending look for many different things:

• 48%: Information on new products

• 41%: General market orientation

• 29%: Cultivation of business relations

• 20%: Exchange of experiences

...and plan to visit multiple technology areas:

• 46%: Semiconductors

• 34%: Displays

• 33%: Test and measurement

• 32%: Passive components

• 29%: Sensor technology

• 28%: Embedded systems

• 27%: PCBs, other circuit carriers, EMS

• 27%: Power supplies

Besides the exhibition, electronica also hosts a number of events:

• Automotive Forum

• Embedded Forum

• E-Signage / Display Forum

• electronica Forum with CEO Round Table

• ZVEI Forum

• electronica automotive conference

• Wireless congress 2010: systems & applications

• Shortlist for the Bluetooth Innovation World Cup presenting home appliance, health care and sporting applications

The two-day electronica automotive conference will be held concurrently with electronica, covering strategic industry-specific challenges during the first day and pioneering technological developments on the second day. Other discussion topics will include e-mobility, driver assistance systems, communication and global growth markets. The anticipated speakers will represent BMW, Daimler, Renault, Tata, Volvo, VW-Bosch, Sensortec, Brose, Continental, Delphi, Hella, TRW, EPCOS, Freescale, Infineon, NXP and RWE.

The two-day wireless conference is also held concurrently with electronica, covering bluetooth technologies, wireless networks, energy management, embedded wireless applications, zigbee, M2M and automation systems and RFID.

Making the best use of the exhibitor's trade fair budget

A new electronica exhibitor service strives to continually improve and enrich each company's attendance at the trade fair. The service package includes a trade fair-related program of workshops, online training courses, IT-based work tools and numerous services to help exhibitors prepare, implement and follow up their participation in a trade fair.

The Trade Fair Success Initiative offers a large number of free services and support to ensure maximum success for all trade fair participants.

About electronica

electronica 2010 (November 9-12, 2010, Munich) is the world's leading trade fair for electronic components, systems and applications. It has been held every two years in Munich since 1964 and presents innovations from the entire range of products and services in the electronics industry. electronica is the most important international meeting-point for the electronics industry and features, in addition to the exhibition areas, a supporting program containing first-class conferences - electronica Automotive Conference and Wireless Congress - and discussions. electronica 2008 was attended by around 73,000 visitors and almost 2,800 exhibitors. The total amount of exhibition space was 1,722,000 square feet.

hybridica, international trade fair for the development and manufacture of metal-plastic hybrid components, has been staged concurrently with electronica since 2008 and produces numerous synergy effects.

The number of exhibitors and visitors at electronica and hybridica is verified by an independent auditor on behalf of the Society for Voluntary Control of Fair and Exhibition Statistics (FKM) and can be downloaded from www.electronica.de/en/fkm.

A central information source for electronica 2010 is found on the website www.electronica.de/en.

About Messe München International (MMI)

Messe München International (MMI) is one of the world's leading trade-fair companies. It organizes around 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year over 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part in the events in Munich. In addition, MMI organizes trade fairs in Asia, Russia, the Middle East and South America. Via its six subsidiaries - in Europe and in Asia - and 64 foreign representatives actively serving over 90 countries, MMI has a worldwide business network. Environmental protection and sustainability are key priorities in all MMI´s operations, at home and abroad.

In addition to electronica in Munich, Messe München organizes trade fairs for the electronics industry all over the world. This network of electronics trade fairs includes leading regional events in Bangalore, Hong Kong, Sao Paulo and Shanghai, as well as productronica in Munich. A total of 6,700 exhibitors and 244,000 take part in these events.

MMI headquarters is Messegelände, 81823 München, Germany. Tel. (+49 89) 9 49-2 07 20$$Fax: (+49 89) 9 49-2 07 29. Corporate website is www.messe-muenchen.de/en or www.messe-muenchen.de.

Reader contact is Sabrina Weimer - Munich International Trade Fairs Tel +1- 646-437-1016 sweimer@munich-tradefairs.com .