TMC Retains "For Immediate Release" PR to Promote ITEXPO West

Boston Mass – July 1, 2008 – For Immediate Release Public Relations (FIR) today announced that Technology Marketing Corporation (TMC) has retained FIR to provide PR support to TMCs INTERNET TELEPHONY Conference & EXPO West (ITEXPO), scheduled to take place September 16-18, 2008 at the Los Angeles Convention Center.

ITEXPO is the worlds largest and most significant communications event, featuring more than 150 of the industrys leading companies exhibiting on the expo floor, and hundreds of sessions led by the industrys most prominent thought leaders. The show helps attendees identify the issues and challenges affecting the deployment of IP-based communications technologies. It provides a comprehensive forum for evaluating the latest products and services. And it delivers a face-to-face networking opportunity that service providers, carriers, resellers, distributors, equipment manufacturers, and IT executives from enterprise and SMB companies need to cultivate new business relationships.

“Were looking forward to a tremendous event in Los Angeles, and were implementing a variety of new programs – including the addition of ‘FIR PR - to ensure that the vendors, speakers, and attending media get the most out of their time at ITEXPO West,” said Rich Tehrani, TMC President and Conference Chairman. “FIR-PR has played a prominent role in the IP-communications ecosystem for years, and were thrilled to bring them on board to help promote what should be our biggest and best event ever this fall.”

“Having focused our efforts exclusively on telecommunications over the last four years, its an honor to now work with TMC to promote ITEXPO, which has become the dominant face-to-face event in the communications industry,” said Todd Keefe, President of For Immediate Release Public Relations. “Since 2004, FIR had managed all of the PR programs for the VON events, and were now taking many of the successful elements that made VON a newsworthy show, and bringing them to ITEXPO. Were looking forward to working with the exhibitors to help them plan and implement successful PR campaigns, and well also work with the media to ensure a useful and productive experience at the show.”

For more information on ITEXPO West, please visit: www.itexpo.com/. Members of the media interested in attending the event can register online, or can reserve media credentials by contacting Todd Keefe, at todd@firpr.com.

About TMC:

Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in-person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by nearly one million US visitors according to Quantcast* and by two to three million unique visitors each month worldwide, according to Webtrends. In addition, TMC produces INTERNET TELPHONY Conference & EXPO, Call Center 2.0 Conference and Communications Developer Conference. For more information about TMC, visit www.tmcnet.com.

About FIR:

For Immediate Release (FIR) is the premier public relations agency for the telecommunications industry. Since 2004, FIR has worked with hundreds of companies that provide IP communications-based products and services, and FIR works on a daily basis with the media who cover this industry. For more than 15 years, FIRs founders have refined a service model that connects clients to the media in the most efficient manner possible. In April of 2008, PR Week ranked FIR as one of the ten fastest growing PR firms in its annual “Global Stage Agency Business Report.” For more information on FIR, please visit: www.firpr.com.

Contact Information:

Todd Keefe

For Immediate Release PR

todd@firpr.com

617-262-1968 x 100